Case Studies

Winkworth Estate and Letting Agents case study

Background

Established in1835, Winkworth Estate and Letting Agents is the largest estate agency brand in London and one of the fastest growing in England.

From lettings management to financial services and property investment, the company’s Barnet branch offers a wide range of services and over 80 years’ local experience.

The requirement

Like many estate agents, Winkworth Barnet uses direct marketing to proactively generate new instructions. This involves delivering on-going door drop campaigns that are monitored on a weekly and monthly basis.

“We target all of the Barnets, which is an extensive geographical area,” explains Director, Paul Grover.

“Having a distributor that’s reliable and provides us with a highly efficient and cost-effective service is extremely important to us.

“Our mail drop results can fluctuate due to seasonal factors such as school holidays and the festive period, when moving house isn’t a priority for many people. That’s why it’s essential we work with a direct marketing specialist that delivers to a consistently high standard and is prepared to push new boundaries to ensure we continue to get results.”

The solution

Winkworth Barnet started working with Letterbox Distribution after being approached by Simon. Twenty years later, the relationship is going from strength to strength.

“Reliability is extremely important to us and that’s exactly what we get from Simon and his team,” said Paul.

“Letterbox offers some fantastic tracking systems that enable them to monitor where their distributors are at any given time, but we’ve never had to use them because we know that when Simon says he’s going to do something, it gets done.

“The service we receive from Letterbox has always been extremely good. In fact, from point of contact to feedback and account services, it’s more efficient than ever due to the increasingly sophisticated IT they use.

“I’ve worked with other direct mail companies in the past, but they were nowhere near as efficient as Letterbox.”

The result

Winkworth Barnet’s door drop campaigns have returned strong results for the team, something Paul attributes to Letterbox’s expertise.

“In terms of year on year results, we were 151% up on our turnover last year, which is a phenomenal achievement,” he said.

“Raising our brand awareness has been instrumental in getting more and selling more properties. We’re well ahead of the company’s overall year-on-year performance and I have no doubt that Letterbox has played a key role in this success.”

 

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