Door drop has long been considered one of the most effective marketing channels, it drives commercial action, increases brand awareness and gets straight into the hands of your customers.
As it reaches people in their homes, door drop has never been a more relevant form of advertising. Over the last few months, over half of the UK working population have been working from home and around a quarter on furlough. This gives a potential audience of 26.5 million people – on top of those who were already at home before the lock-down and those who will see your messages when they arrive home from work.
In addition to the increased number of people at home, lock-down rules have meant that there are significantly fewer people outside of the home, making this type of advertising less relevant. Outdoor media such as on billboards or on the tube has declined by 52.6% as less people are taking public transport and travelling. Cinema marketing has seen a 100% decrease as cinemas were completely inaccessible during lock-down and even radio has seen 44.1% less advertising. WARC.com have further explored the effect of COVID-19 on advertising, you can read the article here.
As more families have been at home, it is seen that your item is being received by 3-5 people per home on average.
Door drop can be used in a variety of ways to connect with your residents and potential clients. With less people outside of the home and unable to visit physical shops, door drop can be used to drive traffic to online stores. You may offer products to people in their homes by delivering samples, leaflets or magazines. Lastly, door drop allows you to keep in touch with clients and inform them in advance of opening dates or new products/services that you are providing.
If you would like to find out more about how door drop can help your business, contact us today on 020 8440 0400 or fill out our contact form.
Data sources: Statista.com and Savanta poll published in Telegraph.co.uk, WARC.com – forecast annual % change in UK advertising expenditure by medium, 2020. Figures show % change of Q2, 2020.