Today’s marketing largely revolves around digital channels. However, did you know that offline marketing, in particular leaflet marketing, can be just as crucial?
Leaflets are a classic example of how effective and cost-saving traditional marketing techniques can be. The below article from Business Matters Magazine tells us why leaflet marketing should be included as part of your multi-prolonged strategy.
A cost effective way to reach local customers
One of the best things about leaflet marketing, is that it provides a cost-effective way to reach local customers. Although the internet has become important for reaching local audiences, it still can’t beat offline local marketing techniques such as leaflets.
This is because leaflet distribution companies can send your leaflets to highly targeted households – those that are more likely to be interested in your services (you can read more about our demographic reporting service here). This ensures you aren’t wasting your marketing efforts and ensures a much higher conversion rate.
Enabling you to deliver more information
Of course, another benefit of leaflets is that they enable you to deliver much more information than you could via social media for example. This increases the chances of making a sale. You will need to make sure you’re only adding relevant information however. If you bombard the consumer with too much information, it could actually have the opposite effect.
Visually pleasing designs
Another benefit of leaflet marketing, is that they’re better able to grab your audience’s attention. They’re visually pleasing and come in a wide range of designs, shapes and sizes. You can use them to create attention-grabbing headlines, provide colourful images and give the consumer facts and statistics which will make them want to invest in your product or service.
Think of it like a book. Although e-Books have largely taken over, there’s still a lot of consumers who prefer the feel and smell of a new book. The same can be said for your customers. Some may well prefer a digital approach, but there’s still many who would appreciate a more traditional form of marketing.
Get the most out of your marketing
So when you’re creating your marketing strategy moving forward, you’ll definitely want to consider adding leaflet marketing. The most effective marketing strategy includes a range of different methods, both online and offline. You should also monitor how well each of your chosen platforms is performing.
Get in touch for more information on our leaflet distribution service on 020 8440 0400 or email email@example.com