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Why you should not stop distributing leaflets

Many people organise their leaflet drops at the last minute, planning campaigns as an urgent afterthought when business is quiet or when they discover a stash of leftover leaflets while having a clear out.

Those who enjoy consistent success with their door drop campaigns plan ahead for the entire year, with a clear schedule of regular leaflet deliveries to their prime areas. If you have not yet planned your own schedule of direct marketing campaigns for the year, now is a good time to reflect on your marketing successes and challenges so far and focus on creating a structured plan to make the second half of the year a success. We can help you with this.

By booking in delivery dates and deciding on areas well in advance you ensure that your door drop company has the availability you require and that their staff are not already booked out on somebody else’s job at your preferred time. Should you wish to schedule a shared delivery, planning ahead will give you priority when it comes to shared time slots and postcodes as we only ever deliver non-competing leaflets on shares.

When planning future campaigns, create a framework for your schedule by planning your actions quarterly, for example, around seasons or events. Take a look at your calendar for any important dates or events that your brand could benefit from advertising and give your company a boost by making sure that your leaflets arrive regularly through people’s doors. In doing so, you keep up momentum, build brand awareness and make sure that your company is at the forefront of people’s minds when they need what you offer.

The benefits of regular leaflet campaigns:

  • Your company will be at the forefront of people’s minds
  • Consistency builds trust
  • Regular campaigns build brand awareness
  • Message gets straight into customers’ hands

If you stop leaflet dropping for a period of time, you can guarantee that a competitor will have their own campaigns lined up. Their brand could quickly take your place if you let your campaign schedule slip!

Give us a call today on 020 8440 0400 to discuss your campaign schedule and give your company the edge.

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