Winkworth Estate and Letting Agents case study
How Winkworth Estate and Letting Agents increased brand awareness, enquiries and bookings with their leaflet distribution campaigns.
Established in 1835, Winkworth Estate and Letting Agents is the largest estate agency brand in London and one of the fastest growing in England.
From lettings management to financial services and property investment, the company’s Barnet branch offers a wide range of services and over 80 years’ local experience.
Client’s Objective
Like many estate agents, Winkworth Barnet uses direct marketing to proactively generate new instructions. This involves delivering on-going leaflet distribution campaigns that are monitored on a weekly and monthly basis.
“We target all of the Barnets, which is an extensive geographical area,” explains Director, Paul Grover.
“Having a distributor that’s reliable and provides us with a highly efficient and cost-effective service is extremely important to us”
The solution
Winkworth Barnet started working with Letterbox Distribution.com after being approached by Simon. Twenty years later, the relationship is going from strength to strength.
As door drop results for Estate Agents fluctuate due to seasonal factors like school holidays and the festive period, we maintain flexibility to ensure we meet any of their requirements; large or small and deliver campaigns to a consistently high standard.
Why Client Chose Leaflet Distribution Campaigns From Letterbox Distribution
“Reliability is extremely important to us and that’s exactly what we get from Simon and his team,” said Paul.
“Letterbox offers some fantastic tracking systems that enable them to monitor where their leaflet distributors are at any given time, but we’ve never had to use them because we know that when Simon says he’s going to do something, it gets done.
“The service we receive from Letterbox has always been extremely good. In fact, from point of contact to feedback and account services, it’s more efficient than ever due to the increasingly sophisticated IT they use.
“I’ve worked with other direct mail companies in the past, but they were nowhere near as efficient as Letterbox.”
The Leaflet Distribution Campaigns Result
Winkworth Barnet’s door drop campaigns have returned strong results for the team, something Paul attributes to Letterbox’s expertise.
“In terms of year on year results, we were 151% up on our turnover last year, which is a phenomenal achievement,” he said.
“Raising our brand awareness has been instrumental in getting more and selling more properties. We’re well ahead of the company’s overall year-on-year performance and I have no doubt that Letterbox has played a key role in this success.”
Excellent service and value for money. An extremely effective way of getting our message to a large number of people. Highly recommended.
Martin Bamford, Cranlieigh Chamber of Commerce
I've used Letterbox Distribution to promote a number of recruitment open days for my clients. The service has always been excellent, and my clients have reported that their events have been a huge success, enabling them to fill a large number of hard-to-recruit posts.
Steve Watling, WDAD
Excellent to deal with. Always happy to take the time to explain what can and can't be done thoroughly, so you know exactly where you are at. Very pleasant staff and would certainly use again.
Reuben, HomExperts Head Office
We currently use Letterbox for the regular distribution of our flyers due to the excellent service we receive and the cost effectiveness of their mail outs. The friendly, personal assistance we receive enables us to save money by joining combined mail outs and we have been pleased with the quality clients that we have been matched up with. We also use Letterbox solus mail outs which we find to be very reasonable priced and reliable. We would happily recommend Letterbox to anyone.
India Cummins, Property Liaisons
As a mailing house I often need a company who deliver door to door on behalf of my clients. This stated I've used letterbox for over 20 years now and can safely say that they do what it says on the tin. Not every door to door distribution company give such an in depth and great service, that Letterbox do which is why we use them. To this end I would not hesitate in referring them if and when the occasion arise. The staff are always very helpful, coming back to you pretty quick with figures and costings which for me and my clients is a necessity as time is of the essence. Thanks for a GREAT service.
Neil Giller, Central Direct Mailing (Euro) Ltd
As a door drop planning and buying agency, we work with a considerable number of door to door distribution companies across the country. Letterbox Distribution have proven themselves to be reliable, efficient and effective from the planning phase right through to implementation. We have placed orders that range from requiring distribution of several thousand leaflets to several hundred thousand leaflets, and the size of their operation allows them to absorb anything that we need in a short space of time, whilst maintaining the quality that we and our clients require.
The Letterbox Consultancy, Door Drop Buying & Planning Agency
We have always found Letterbox Distribution a pleasure to deal with, their service and professionalism far exceeds the standards we've found with other companies we have tried in the past. Quick delivery and turnaround, reliable and great value for money considering the high service standard from start to finish. Highly recommended.
Robinson Jackson, Bexley and Bexleyheath Offices
I would like to take this opportunity to say that the quality of service offered by Letterbox Distribution over the past 20-months has been highly impressive. The results have been amazing! I have no hesitation in recommending this company, as the service provided is above and beyond our expectations, and far surpasses our previous distribution company.
Ademaj Ltd, Cleaning Services
The team are always helpful and very organised. Lisa and Katherine are a delight to work with and have never let me down once. Knowing the leaflets actually get delivered is the most important aspect of any marketing campaign and with letterbox you get this every time. You can even track progress to give you total peace of mind. No need to look any further, tried and tested.
Gary Butler (Director), Trading Places
I was always pretty sceptical about entrusting a third party with this form of marketing and had concerns that the distribution would actually take place as we required.
Having said that, I have now used Letterbox Distribution on numerous occasions to undertake leaflet allocations to large numbers of residents in and around our local area
and am pleased to say that I have been very impressed with the service received and wouldn’t hesitate to recommend Letterbox Distribution to other companies looking to outsource this kind of marketing.
Debbie Keith (Marketing Executive), Spire Wellesley Hospital, Southend
We approached Letterbox to distribute materials (c300k maps for a volunteer programme) to 10 locations across London over a 45 day period. They had the facility to store our materials and we planned on weekly deliveries based on projected use. As we developed the programme these projections changed and Letterbox were both pragmatic and flexible in managing these changes as drops went up and down at different locations. We have since used them again and they did another great job on a quick turn around. I would recommend using them.
Duncan Rosie, Team London Ambassadors, Southwark
Since 2010 I've been using Letterbox Distribution to promote my Joinery business. I would like to say that this company has been amazing. I'm highly impressed by their work as my business has been highly rated! If you have any concerns, then you should definitely ask Letterbox Distribution for any help!! Thank you! Keep up the fabulous work!
L&B Joinery, Enfield
I have no hesitation in recommending Letterbox Distribution. We’ve been working with them for 20 years and have always received a consistently high quality, reliable service. Our door drop campaigns are so successful, we were 151% up on our year-on-year turnover last year and I have no doubt that Letterbox has played a key role in helping us achieve this success.
Paul Grover (Director), Winkworth, Barnet
