How Winkworth Estate and Letting Agents increased brand awareness, enquiries and bookings with their leaflet distribution campaigns.
Established in 1835, Winkworth Estate and Letting Agents is the largest estate agency brand in London and one of the fastest growing in England.
From lettings management to financial services and property investment, the company’s Barnet branch offers a wide range of services and over 80 years’ local experience.
Like many estate agents, Winkworth Barnet uses direct marketing to proactively generate new instructions. This involves delivering on-going leaflet distribution campaigns that are monitored on a weekly and monthly basis.
“We target all of the Barnets, which is an extensive geographical area,” explains Director, Paul Grover.
“Having a distributor that’s reliable and provides us with a highly efficient and cost-effective service is extremely important to us”
Winkworth Barnet started working with Letterbox Distribution.com after being approached by Simon. Twenty years later, the relationship is going from strength to strength.
As door drop results for Estate Agents fluctuate due to seasonal factors like school holidays and the festive period, we maintain flexibility to ensure we meet any of their requirements; large or small and deliver campaigns to a consistently high standard.
“Reliability is extremely important to us and that’s exactly what we get from Simon and his team,” said Paul.
“Letterbox offers some fantastic tracking systems that enable them to monitor where their leaflet distributors are at any given time, but we’ve never had to use them because we know that when Simon says he’s going to do something, it gets done.
“The service we receive from Letterbox has always been extremely good. In fact, from point of contact to feedback and account services, it’s more efficient than ever due to the increasingly sophisticated IT they use.
“I’ve worked with other direct mail companies in the past, but they were nowhere near as efficient as Letterbox.”
Winkworth Barnet’s door drop campaigns have returned strong results for the team, something Paul attributes to Letterbox’s expertise.
“In terms of year on year results, we were 151% up on our turnover last year, which is a phenomenal achievement,” he said.
“Raising our brand awareness has been instrumental in getting more and selling more properties. We’re well ahead of the company’s overall year-on-year performance and I have no doubt that Letterbox has played a key role in this success.”