An Integrated Approach to Marketing

An Integrated Approach to Marketing Synergy is relevant when we think about marketing in that delivering your messages across several different marketing channels in sync is likely to be much more effective than if you were to use just one marketing channel. Imagine a door drop being delivered through the letterbox by a resident; they

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Merry Christmas & Happy New Year!Merry Christmas & Happy New Year!

The team at Letterbox would like to wish all of our clients a very Merry Christmas and a Happy New Year. If you do not celebrate Christmas, we’d like to wish you a great festive season, however you may be celebrating. 2019 has been another great year for Letterbox, we’ve welcomed new clients

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Perspective – What do you see?Perspective – What do you see?

Perspective is an interesting subject, referring to a particular attitude or point of view toward something.  What we see and our view on things can depend on our outlook. Are you a glass half full or a glass half empty type of person? Take the above image for example, what do you see? Several people

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The Best Leaflet Distribution CampaignsThe Best Leaflet Distribution Campaigns

Leaflet distribution is a popular form of marketing, but not all campaigns are as successful as clients might wish. So, what are the differences between a successful distribution campaign and one that doesn’t make an impact? It’s not just a case of printing any old leaflet and sending it out at random… let’s be realistic

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The True Reach of your Door Drop CampaignThe True Reach of your Door Drop Campaign

Time to acknowledge the true reach of your door drop campaign – it’s probably bigger than you think! The concept of audience-based planning and measurement is a fairly novel concept for the mail industry. Facebook and Google can tell you how many people saw your ad. So can TV channels, print publications, radio stations, outdoor

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Why You Should Not Stop Leaflet DropsWhy You Should Not Stop Leaflet Drops

Many people organise their leaflet drops at the last minute, planning campaigns as an urgent afterthought when business is quiet or when they discover a stash of leftover leaflets while having a clear out. Those who enjoy consistent success with their door drop campaigns plan ahead for the entire year, with a clear schedule of

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Spread the good newsSpread the good news

We’ve been reflecting on why society seems to focus on bad news instead of good, plus the implications this can have on us and on businesses… Did you know it takes 5 positive actions to overcome 1 negative? In the world of business as in other areas of life, bad news travels fast. The press,

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