The Best Leaflet Distribution Campaigns

Leaflet distribution is a popular form of marketing, but not all campaigns are as successful as clients might wish. So, what are the differences between a successful distribution campaign and one that doesn’t make an impact? It’s not just a case of printing any old leaflet and sending it out at random… let’s be realistic

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The True Reach of your Door Drop CampaignThe True Reach of your Door Drop Campaign

Time to acknowledge the true reach of your door drop campaign – it’s probably bigger than you think! The concept of audience-based planning and measurement is a fairly novel concept for the mail industry. Facebook and Google can tell you how many people saw your ad. So can TV channels, print publications, radio stations, outdoor

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Why you should not stop distributing leafletsWhy you should not stop distributing leaflets

Many people organise their leaflet drops at the last minute, planning campaigns as an urgent afterthought when business is quiet or when they discover a stash of leftover leaflets while having a clear out. Those who enjoy consistent success with their door drop campaigns plan ahead for the entire year, with a clear schedule of

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Spread the good newsSpread the good news

We’ve been reflecting on why society seems to focus on bad news instead of good, plus the implications this can have on us and on businesses… Did you know it takes 5 positive actions to overcome 1 negative? In the world of business as in other areas of life, bad news travels fast. The press,

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Using Leaflet Distribution to Recruit Staff Quickly and EasilyUsing Leaflet Distribution to Recruit Staff Quickly and Easily

Using leaflet distribution to recruit staff quickly and easily Do you find that you are having trouble filling vacancies at your company? Do you have a high turnover of staff and find that you are always advertising? Do you waste money on agencies who send unsuitable staff who don’t stay for long? Be the company

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How Councils Use Door Drop to Keep Residents InformedHow Councils Use Door Drop to Keep Residents Informed

It may come as a surprise to learn that local councils are amongst the most regular of our door drop clients. The nature and importance of the materials they send out means that they require reliable delivery often within a specific time frame to what can be a wide area of coverage. Being as the

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Why Leaflet Delivery WorksWhy Leaflet Delivery Works

It is hard to go anywhere without being bombarded with marketing messages. We see adverts on the side of buses, on roadside hoardings, in lifts and on station platforms. Such marketing can quickly become something that we just switch off to, like a low-level background noise that we learn to ignore. When we see these

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