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Winkworth Estate & Letting Agents

Using leaflet distribution to keep Winkworth Estate and Lettings Agents top of mind with local residents

Winkworth Barnet are part of Winkworth Estate and Letting Agents – the largest estate agency in London.

Direct marketing is a key part of their marketing plan, helping proactively generate new business. They do this with ongoing leaflet distribution campaigns that they monitor on a weekly and monthly basis.

Reliable and efficient leaflet distribution campaigns

The Barnets are an extensive area, with a population of nearly 400k individuals. For this reason, finding a leaflet distributor that would be reliable, efficient and cost effective was essential for the Winkworth Barnet team. Letterbox Distribution’s high level of accountability gave Winkworth Barnet confidence in the progress of their campaigns.

For example, we use tracking systems which allow clients to monitor the progress of their distribution campaigns. Estate agency experiences significant seasonal fluctuations such as during school holidays. For this reason, we remain flexible to ensure we provide a consistently high standard. This means adapting campaigns to account for the time of year and factors which may affect door drop results.

leaflet distribution campaign results

The success of the 20-year relationship between Letterbox Distribution and Winkworth Barnet is due to the strong results that the campaigns deliver.
Paul Grover, the director of Winkworth Barnet explains:

We’re well ahead of the company’s overall year-on-year performance and I have no doubt that Letterbox has played a key role in this success. Raising our brand awareness has been instrumental in getting more and selling more properties.

The service we receive from Letterbox has always been extremely good. In fact, from point of contact to feedback and account services, it’s more efficient than ever due to the increasingly sophisticated IT they use.

Paul GroverDirector, Winkworth Estate & Letting Agents