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Why leaflet delivery works

a man is at someone's door, and he is posting through a leaflet whilst holding a bundle more in his other hand

Here at Letterbox, we would always argue that leaflet delivery works. With years of experience in the leaflet delivery business, we have been host to countless door drop marketing campaigns, so we’ve put together some key reasons why leaflet delivery continues to perform as one of the top marketing channels.

It is hard to go anywhere without being bombarded with marketing messages. We see adverts on the side of buses, on roadside hoardings, in lifts, and on station platforms. Such marketing can quickly become something that we just switch off to, like a low-level background noise that we learn to ignore. When we see these adverts, we are often rushing from one place to another, with no time to take action on what we have seen – even on the rare occasion that the marketing message has registered and piqued our interest for a moment.

Direct marketing is more effective as it is a tangible piece of advertising. A leaflet delivered through your door has to be picked up from the doormat, offering business owners a window of opportunity to get their message across. Whichever way you look at it, with leaflet delivery your marketing message gets straight into the hands of potential customers and evidence points to the fact that 64%* of all door drops are read, looked at or glanced at.

Receiving a leaflet through your door is a very different experience. The leaflet appears at home in your own environment, when a computer and phone are at hand and you are able to take action if you see something that interests or appeals. Leaflet distribution is one of the most cost-effective forms of marketing. As leaflets are not addressed, they are GDPR compliant and our national coverage enables you to reach a wide audience with your message or offer.

Email is one of the most common forms of marketing, but millions of marketing emails are deleted daily without being read or even opened. It’s all just noise! A leaflet, on the other hand, has to be held and can be saved and attached to your fridge or pinboard. 15%* of leaflets are put aside to be looked at later with 14%* still live after four weeks and if the product or service is not what the resident is looking for, they might well know somebody who is. Did you know that 6%** of door drops are discussed with someone?

One way to increase the impact of your marketing message is to repeat your campaigns, as your leaflet delivery acts as a reminder of your brand and what you offer. This builds awareness and means that when the householder needs what your company offers, you will be at the forefront of their minds.

By making your leaflet both informative and visually pleasing, people are more likely to spend time looking at your leaflet and the more time they spend with your leaflet, the more likely they are to give you a call, take a look at your website or pop in to use their discount. A call to action is a must! You want people to be clear about what action you want them to take and adding a voucher code makes it over three times more likely that your potential customer will take action. What have you got to lose?

There are many advantages of Door Drop:

  • Cost-effective
  • Mass coverage
  • A tangible piece of marketing
  • The message gets straight into customers’ hands
  • Informative
  • Visually pleasing
  • GDPR compliant
  • Retained in home for future use

Contact us today at 020 8440 0400 or to discuss your next leaflet delivery campaign.

Our sources are from JICMAIL; an impartial industry-wide group to provide metrics for campaign planning and reporting.

* (Source: JICMAIL Q2 2017 to Q3 2018, Kantar TNS, 2018) – JICMAIL, 2019.
** (Source: JICMAIL ITEM DATA Q2 2017 to Q3 2018) – JICMAIL, 2019.